Campaign Cost

Enter total spend in your currency.

Impressions

Total ad impressions delivered.

CPM —

Formulas: CPM = (Cost / Impressions) × 1000 · Cost = (CPM × Impressions) / 1000 · Impressions = (Cost / CPM) × 1000

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What Is CPM?

CPM stands for "cost per mille," or cost per one thousand impressions. It's one of the most common pricing models in digital advertising, used across platforms like Google Ads, Meta Ads, and programmatic display networks. Understanding CPM helps you compare campaign efficiency and forecast budgets accurately.

How to Use This Calculator

Use "Calculate CPM" to find your cost per thousand impressions from total spend and impressions
Use "Calculate Cost" to estimate total campaign cost from a known CPM and impression goal
Use "Calculate Impressions" to see how many impressions your budget can buy at a given CPM

Frequently Asked Questions

What's a good CPM rate?

CPM rates vary widely by platform, audience, industry, and ad format — anywhere from under $1 to over $20. Compare your CPM against past campaigns or industry benchmarks for your specific niche.

Is CPM the same as CPC?

No. CPM charges per thousand impressions (views), while CPC (cost per click) charges only when someone clicks your ad. They're different pricing models suited to different campaign goals.